20 years ago, desperate and on the verge of losing the family business, we started Darn Tough Vermont.
The third generation of his family to work in the sock business, Ric started on the knitting floor making minimum wage. Eventually becoming co-owner, Ric, with help from his father, opened a new Mill in Northfield, VT.
When manufacturing jobs moved offshore, desperation set in. Forced to lay off workers, the family business was failing. Behind on loans and saddled with debt, the Cabots took out third mortgages just to keep the lights on.
In 2004, we knit Darn Tough's first ever sock, handing out 3,500 pairs at the Vermont City Marathon. It was a Hail Mary with no marketing, backed by a promise: if you can wear out our socks, we'll replace them for free.
The Hail Mary worked. Customers experienced the durability of our Merino Wool socks, and demand grew. Darn Tough — backed by our Lifetime Guarantee — expanded to larger retailers and US military contracts.
Vermont isn't just where we knit socks... it's who we are. We invest in our home state by hiring local, donating to the Vermont Foodbank, and through expansion — e.g. reviving the old Nantanna Mill and opening a new Mill in Waterbury.
Mission Statement
Our mission is to create the world's best socks, here in Vermont, USA, backed by our Unconditional Lifetime Guarantee.
"We make one thing, and we make it better than anyone else."
— Ric Cabot