Poorly designed lifestyle fit.
"The lifestyle sock is too tight all over! It fits like an athletic sock, no bunching, or movement, and ready for the wearer to push footwork to the limits. But a lifestyle sock should fit comfortably, with enough room and stretch to feel cozy, and not provide excessive squeezing! Great overall quality, but needs re-engineering to achieve the proper level of comfort for the intended purpose. Had to return the socks… maybe the next version will be a better one."
EU